Time, Inc Holiday Sweepstakes
PROJECT SECTIONS
CLIENT
Time, Inc.
New York, NY
PROJECT SUMMARY
A magical holiday giveaway
For their 2012 Holiday Giveaway, Time, Inc. contributions from all their major brands including MyRecipes, Health, This Old House, Real Simple and Cooking Light. They produced the 10 Weeks of Holiday Cheer Sweepstakes with weekly giveaways and one $10,000 grand prize. Time, Inc. engaged Flower Press Creative Studio, LLC to design brand assets, a landing page and advertising that could be used across all major Time, Inc. properties. We created two options from which the brands could choose: a deep blue and vibrant green palette. The logo and background treatment are eye-catching and cheerful with a sophisticated feel.
CREATIVE TEAM
Creative Directors: Khaiersta English
Designer: Khaiersta English
