Real Simple Be Nice Campaign
PROJECT SECTIONS
CLIENT
Real Simple Magazine
New York, NY
PROJECT SUMMARY
Be Nice on the Internet Week
Ever wonder how to act online? Real Simple tackled that issue in their
January 2012 print edition and engaged Flower Press Creative Studio to work on an online campaign to draw attention to the issue. FPCS worked with their Lifestyle Group to create Be Nice on the Internet Week including the brand identity, artwork and graphic assets for their
Facebook Application which challenges users to come up with replacements for NSS (negative social shorthand) like WTF, MYOB and SOL.
Alicia Mickes led Illustration and worked in tandem with Khaiersta English to develop the artwork. Another firm handled programming of the Facebook application.
CREATIVE TEAM
Creative Directors: Khaiersta English
Designers: Alicia Mickes
