CLIENT + SCOPE
InsideTrack
San Francisco, CA
Strategy+Brand + Website + Development

PROJECT SUMMARY
A SalesForce-driven informational site for students at DeVry University
InsideTrack and Flower Press Creative Studio partnered to design a product that would serve online adult students at schools such as DeVry University. This informational, reference site is designed to walk the student through each eight-week semester answering common questions and providing valuable information. The CMS is all built using custom objects in SalesForce, written in APEX and Visual Force, for easy content management in one central location. In its final iteration, this site will involve additional interactive features, and will be rolled out to additional schools nationwide.

InsideTrack is the nation's leading provider of student coaching services, having coached more than 250,000 students at more than 50 campuses nationwide. The company employs hundreds of InsideTrack Coaches who are as dedicated as the founders to providing students with the guidance and motivation they need to get the most out of their college experience.

TAGS
Strategy+Brand, User Experience, Development

CREATIVE TEAM
Creative Director: Khaiersta English
Designer: Khaiersta English, Victoria Tran
Programmers: Matt Rabe