San Francisco, CA
Going somewhere? Invite friends along. Meet up easily.
Findable is the first mobile app to allow users to setup private Journeys to multiple destinations. It is designed to function as a social utility, so users can easily coordinate and securely share their GPS locations with friends on their Journey. Each Journey contains a start and stop time, and allows users to control Findability, which determines whether or not they will be viewable on the map. There is also in-Journey chat, which allows users to talk with other friends heading to the same destinations. Like Snap-Chat, in-Journey chat is gone after the Journey ends. Findable, Inc. engaged Flower Press Creative Studio, LLC to advise on product design, handle early UI/UX and user studies to flush out the product concept. Once core features were identified, we worked with Findable's Founder to develop the brand identity and visual design. We created a custom back-end written in PHP/MySQL, and developed the front end using standards-compliant Objective C. Findable entered beta in October 2013. After modifications to the product after initial user feedback and testing we submitted to the App Store and launched in February 2014.
Creative Director: Khaiersta English
Designers: Khaiersta English
Developers: Nate Malubay, Ben Thomas, Matt Rabe