San Jose, CA
Fashion + Filtering
Purselook, is an online tool that combines fashion accessories with collaborative filtering and social media to create a one-of-a-kind user experience. The founders engaged Flower Press Creative Studio to design the information architecture, user flow and user interface. We then wrote the application to support it including Facebook integration and custom collaborative filtering algorithms. Purselook will be launching in Fall 2011.
Creative Directors: Khaiersta English, Victoria Tran
Designers: Khaiersta English, Alicia Mickes
Programmers: Matt Rabe, Kevin Vernoy